# 📈 UNITY CIVICS — COMMERCIAL BUSINESS PLAN & SCALING STRATEGY
**Disrupting Political Tech: The $19/mo Grassroots Campaign & Civic Social Operating System**  
*Author: Chef James Grill · August 2026*  
*In Loving Memory & Honor of Virginia*

---

## 1. Executive Summary

### 1.1 The Vision
**Unity Civics** is an all-party civic social network and grassroots campaign operating system built to democratize local democracy. By decoupling political campaign tech from overpriced legacy monopolies ($500–$2,000/month vendor lock-in) and pairing it with tools organizers already own (**Google Workspace: Google Voice, Gmail, Google Sheets, Google Maps, and Gemini AI**), Unity Civics delivers enterprise-grade voter outreach for **$19/month** to campaigns, and a perpetual civic home for citizens at **$4.99**.

### 1.2 The Core Problem
* **Prohibitive Software Costs:** Commercial political software (NGP VAN, NationBuilder, Hustle, CallHub) is designed for wealthy congressional and presidential races, requiring massive upfront retainers ($500–$2,000/mo) and per-text/per-minute surcharges that bankrupt local school board, city council, and neighborhood candidates.
* **Fragmented Civic Engagement:** Voters have no non-toxic, all-party community forum to discuss local ballot initiatives, while youth (ages 14–17) are completely locked out of civic preparation or exposed to predatory social media algorithms.

### 1.3 The Solution
* **For Citizens ($4.99 one-time):** Verified Town Square access, age-tiered civic spheres (Youth 14–17 vs Adult 18+), 50-State statutory voter guides, and Civic Academy courses.
* **For Local Candidates & Organizers ($19/mo SaaS):** P2P Google Voice Power-Dialer HUD (60+ calls/hr), 1-Click Gmail Follow-Up Suite, Turn-by-Turn Google Maps walking turf, and real-time Google Sheets sync.

---

## 2. Market Opportunity & Addressable Audience

```mermaid
pie title Total Addressable Market Breakdown
    "Local Elected Offices (500k Seats)": 35
    "501(c)(3) & (c)(4) Grassroots Non-Profits (1.5M Org)": 40
    "Engaged High School & College Student Leaders (5M)": 15
    "Active Grassroots Donors & Canvassers (15M)": 10
```

### 2.1 Market Sizing (TAM, SAM, SOM)
* **Total Addressable Market (TAM):** $2.4 Billion (Total U.S. local political campaign and civic tech expenditures across 500,000+ elected offices).
* **Serviceable Available Market (SAM):** $480 Million (The 120,000 municipal, school board, county commissioner, and state legislative races occurring annually in the U.S.).
* **Serviceable Obtainable Market (SOM):** $9.12 Million (Capturing 40,000 active campaigns and 250,000 paid citizen downloads within 36 months).

---

## 3. Revenue & Monetization Model

Unity Civics operates a diversified, high-margin 4-pillar monetization architecture:

```mermaid
graph LR
    A["Unity Civics Revenue Engine"] --> B["1. Citizen App Sales ($4.99)"]
    A --> C["2. Organizer SaaS ($19.00/mo)"]
    A --> D["3. On-Demand Merch (15-20% Margin)"]
    A --> E["4. Enterprise Coalition Hubs ($99-$299/mo)"]
```

| Revenue Stream | Price Point | Target Audience | Gross Margin |
| :--- | :--- | :--- | :--- |
| **1. Citizen App License** | **$4.99** one-time | Voters, parents, student delegates on Itch.io, Apple App Store, Google Play. | **85%** (net of app store fees) |
| **2. Local Organizer Subscription** | **$19.00** / month | School board, city council candidates, precinct chairs, tenant unions. | **92%** (zero infrastructure server bloat) |
| **3. Printify Campaign Merch** | **15–20%** rev-share | Campaign yard signs, rally tees, clipboards, door hangers. | **100% automated profit** (zero inventory) |
| **4. State & County Coalition Hubs** | **$99 – $299** / month | County political committees, state advocacy non-profits, labor unions. | **94%** |

---

## 4. The Unfair Advantage (Why Unity Civics Wins)

```
+-----------------------------------------------------------------------------------+
| FEATURE COMPARISON           | UNITY CIVICS ($19/mo)  | LEGACY VENDORS ($500-$2,000/mo)   |
+-----------------------------------------------------------------------------------+
| Monthly Base Cost            | $19.00 / month         | $500.00 – $2,000.00 / month       |
| Per-Call / Per-SMS Fees      | $0.00 (Google Voice)   | $0.03 – $0.08 per message/minute  |
| Database Ownership           | 100% User's Google Sheet| Locked inside proprietary CRM    |
| Canvassing Turf Routing      | Turn-by-Turn Google Maps| Clunky PDF clipboards            |
| Follow-Up Email Automation   | 1-Click Native Gmail   | $150/mo Mailchimp add-on          |
| Minor Safety & Age Separation| Built-In Zero-DM Guard | None (General Public Feed)        |
+-----------------------------------------------------------------------------------+
```

---

## 5. Go-To-Market & Viral Growth Strategy

### 5.1 Flywheel 1: The School Board & Student Government Infiltration (Bottom-Up)
1. Offer high school civics classes, debate teams, and student councils free access to the **Youth Civic Sphere (Ages 14–17)**.
2. Students organize school board petitions and student transit initiatives.
3. Parents and school board candidates discover Unity Civics as the primary platform where local educational policy is actively debated.
4. School board candidates upgrade to the **$19/mo Organizer Tier** to manage their campaigns.

### 5.2 Flywheel 2: Automated Filing Scraping & Direct Outreach
1. Build an automated scraper monitoring Secretary of State candidate filing databases across all 50 states (e.g. *Maryland SBE, Texas Secretary of State, Ohio Elections*).
2. The day a candidate files for School Board, City Council, or County Commissioner, our system sends an automated candidate onboarding kit:  
   * *"Congratulations on filing for City Council District 3! Don't spend $500/mo on campaign software—launch your $19/mo Google Voice Power Dialer and Google Maps turf today."*
3. **Conversion Rate:** Estimated 8–12% conversion on newly filed local candidates.

### 5.3 Flywheel 3: Peer-to-Peer Voter Viral Loop
Every time a volunteer dials a voter via the Power-Dialer and sends an instant 1-Click Gmail follow-up with the non-partisan voter guide, the email includes a footer:  
* *"Powered by Unity Civics — Download the $4.99 App to find your local polling station."*

---

## 6. Unit Economics & 3-Year Financial Projections

```mermaid
graph TD
    Y1["Year 1: $148,000 ARR<br/>650 Active Campaigns · 5,000 Citizen Apps"] --> Y2["Year 2: $785,000 ARR<br/>3,200 Active Campaigns · 28,000 Citizen Apps"]
    Y2 --> Y3["Year 3: $2,840,000 ARR<br/>11,500 Active Campaigns · 110,000 Citizen Apps"]
```

### 6.1 Three-Year Pro Forma Statement

| Financial Metric | Year 1 (2026–2027) | Year 2 (2027–2028) | Year 3 (2028–2029) |
| :--- | :--- | :--- | :--- |
| **Active Paid Campaigns ($19/mo)** | 650 | 3,200 | 11,500 |
| **Citizen App Downloads ($4.99)** | 5,000 | 28,000 | 110,000 |
| **SaaS Subscription Revenue** | $123,500 | $608,000 | $2,185,000 |
| **App Store Download Revenue** | $24,950 | $139,720 | $548,900 |
| **Printify Merch Rev-Share** | $8,500 | $38,000 | $112,000 |
| **Total Gross Revenue** | **$156,950** | **$785,720** | **$2,845,900** |
| **Direct Operating Costs (Hosting, APIs)** | ($9,200) | ($28,500) | ($84,000) |
| **Net Operating Profit (EBITDA)** | **$147,750 (94%)** | **$757,220 (96%)** | **$2,761,900 (97%)** |

### 6.2 Key Unit Metrics
* **Customer Acquisition Cost (CAC):** $18.50 per campaign (via targeted filing scraper outreach).
* **Average Customer Lifetime Value (LTV):** $152.00 (Average local election cycle = 8 active campaign months @ $19/mo).
* **LTV / CAC Ratio:** **8.2x** (Exceptional venture-grade unit economics).

---

## 7. Legal, Regulatory & Compliance Moats

1. **TCPA & FCC Power-Dialer Exemption:**
   * Automated mass-robocalls to cell phones are heavily fined under FCC rules.
   * **Our Moat:** Unity Civics is strictly a **Human-Initiated Click-to-Call (P2P)** system. Because a human initiates every dial and holds a live conversation, it is 100% TCPA exempt, FCC compliant, and immune to carrier spam filtering.
2. **Federal Election Campaign Act (52 U.S.C. § 30121):**
   * Pre-onboarding statutory citizenship attestation shields the platform from foreign national election interference liabilities.
3. **COPPA / KOSA Child Online Protection:**
   * Zero-DM policy permanently protects youth (ages 14–17) from adult direct messages, giving Unity Civics the highest safety rating for school board and student council adoption.

---

## 8. 90-Day Execution Roadmap

```mermaid
gantt
    title Unity Civics 90-Day Scaling Milestones
    dateFormat  YYYY-MM-DD
    section Phase 1: Launch & Polish
    Publish Itch.io $4.99 Build & Host HTML5    :active, 2026-09-01, 14d
    Distribute PWA to Baltimore Beta Campaigns   :2026-09-15, 14d
    section Phase 2: Candidate Outreach
    Deploy 50-State Filing Scraper Engine       :2026-10-01, 21d
    Onboard First 250 School Board Campaigns    :2026-10-15, 30d
    section Phase 3: National Expansion
    Submit to iOS App Store & Google Play Store :2026-11-01, 21d
    Launch Printify 2026 Fall Campaign Catalog  :2026-11-15, 15d
```

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*Unity Civics Commercial Business Plan · Prepared by Chef James Grill · All Rights Reserved 2026*
